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Social media savvy students take message to peers

October 7, 2011
Special to the Town Crier
Seniors in the Interactive Multimedia program at the Mahoning County Career and Technical Center welcomed incoming juniors using messages and mediums that truly speak to them. As part of an ongoing marketing project, the seniors each created posters and table tents that featured their original designs and QR codes. A QR code is a two-dimensional bar code that has a URL encoded in it, and require smart phones equipped with an application to read the code and connect to the online content.

The QR codes on the posters and table tents connected students to sites such as MCCTC’s website, Facebook, Twitter and other school-related videos. The posters were on display in the hallways throughout the building and the table tents were set out in the lunchroom during the first two weeks of the school year.

Kim Derugen, a senior in the IMM program from Austintown, worked on the project.

“I’m really excited to have the opportunity incorporate the use of social media into our work because this provides a way for the students to connect with the school,” she said. Derugen’s poster featured a cupcake design and linked students to MCCTC’s twitter feed with the headline “Sweet Tweet.”

The QR code project is the first in a yearlong assignment that will engage the IMM students in learning how to communicate with their peers through the use of marketing tools, including social media, video production and more. The student-to-student marketing project began with IMM instructor Melissa Hackett and Career Development supervisor Jacqueline Kuffel. The two were looking for new, innovative ways to incorporate students into the school’s marketing process and make it an enriching academic experience.

“The student-to-student marketing project will not only broaden the skills of students, but it will provide them a glimpse into some of the future work they’ll encounter when they’re in the workforce. The industry is always evolving and it’s important that we keep our students up to date with new developments,” Hackett said.



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